comScore: Amazon Kindle Fire users read more newspapers and magazines than Apple iPad users

Between June and August 2012, 37.1 percent of tablet owners read a newspaper on their device at least once a month, while 11.5 percent of tablet owners read them almost daily. An even higher monthly readership rate, 39.6 percent of tablet owners, consumed magazines/periodicals on their device.

The latest data comes from a new report from comScore based on a rolling three-month sample of 6,000 US tablet owners. Yet the real interesting part is the platform comparison: Amazon Kindle Fire users displayed the strongest propensity for reading newspapers and magazines on their device.

In fact, 39.2 percent of Kindle Fire users read newspapers in August, slightly edging out Apple’s iPad at 38.3 percent. It’s worth noting, however, that Barnes & Noble’s Nook tablet owners boasted the greatest percentage of high-frequency newspaper readers: 13.4 percent did so on an almost daily basis.

When it came to magazine/periodicals, Kindle Fire owners once again showed the highest readership rate at 43.9 percent, followed by iPad users at 40.3 percent. It’s clear this isn’t a coincidence, and is rather interesting given the size difference of the two devices.

It’s clearly not a question of tablet size, however, as the full results show varying form factors don’t have an impact:

Demographic results showed readers were significantly more likely to be male for both newspapers (17 percent) and magazines (11 percent). Unsurprisingly, tablet owners between the ages of 25-34 represented the highest share of readers, accounting for 27.4 percent of newspaper consumers and 28.2 percent of magazine/periodical consumers.

“Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones,” Mark Donovan, comScore SVP of Mobile, said in a statement. “In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space. Publishers that understand how these devices are shifting consumption dynamics will be best positioned to leverage this platform to not only drive incremental engagement among current subscribers but also attract new readers.”

Image credit: Elvis Santana

Rogers announces exclusivity for the Nokia Lumia 920 in Canada and a few Samsung devices

The Nokia Lumia 920 is exclusive in China on China Mobile, in Australia on Telstra, in the UK on Everything Everywhere, and is slated for a November launch in other European countries as well. Now we’re learning the details for Canada: Rogers has revealed it will be selling the Windows Phone 8 device exclusively in black.

While the 820 isn’t mentioned at all, this is a Microsoft announcement as HTC’s Windows Phone 8X as well as Samsung’s ATIV Smart PC and ATIV S Smartphone are also coming to Rogers. Unfortunately, Rogers has also decided to add its own applications to the Windows 8 and Windows Phone 8 devices it will sell.

Here are the crapware details:

Rogers My Account: Launching with the Samsung ATIV smart PC, the My Account app allows you to manage your wireless account directly, including selecting and activating a mobile internet plan, checking your plan usage, viewing your account balance, and making payments.

Rogers Anyplace TV: The Windows Phone 8 app ($5 per month/5 hour subscription) gets you live games like Barclays Premier League soccer, Blue Jays baseball, Raptors basketball, hockey, tennis, and real-time news like CityNews. The Windows 8 app meanwhile gets you on demand channels, including Citytv, CBC, W Network, TMN, Treehouse, Teletoon, Family Channel, as well as free movies and trailers.

Rogers One Number: The Windows 8 app lets you use your existing wireless phone number to talk, text and send picture messages and video chat with other Rogers One Number users. The Windows Phone 8 app lets you sync your contacts for the same purpose.

The good news is Rogers says the aforementioned Windows Phone 8 smartphones and the Windows 8 tablet will be available on its LTE network, so you can expect very fast speeds if you get a Microsoft device from the carrier. As for timing, the devices will be launching “in the coming weeks” – no other details beyond that.

Image credit: Aleksandra Burżacka

The Top 5 Mobile Handset Manufacturers Of The Last Decade [Infographic]

The mobile phone market has changed remarkably over the past decade, as technology continues to adapt and use of smartphones begin to catchup to featurephone use.

VisionMobile decided to chart how the market has changed over the past decade, creating a stunning infographic that details how mobile manufacturers have tried to claw back market share from the ever-dominant Nokia.

We have embedded it below, click the image for the full-size infographic: